cohort design
A creative studio providing strategic brand design for organizations prioritizing clarity, consistency, and operational excellence.
Offering Brand Design and Strategy Graphic Design Product Design and Web Design services
The company we keep
The Process
Case studies developed to give you insight into how the work is done.
From strategy through execution, these case studies show what it takes to deliver work that performs at a high level. Each one traces the process, from discovery and research to decisions around positioning, messaging, and system design, followed by disciplined production across the channels that matter.
Insights
Design Solutions for Business Problems
Writing about the intersection of design and operations—how to build brand systems that scale, structure creative partnerships that deliver value, and make strategic decisions with long-term thinking. Practical perspectives for organizations building things built to last.
AI
AI Isn't Going to Replace You
AI-driven layoffs reveal more about a company's brand than any mission statement ever could. When decisions contradict the values a brand professes, the gap becomes the story. Here's what designers, strategists, and business owners can learn from watching some of the world's largest companies expose exactly who they are.
Industry News
The Importance of Creating When Life is Hard
"How are we supposed to just keep going to work and pretend like everything is normal?" It's the question professionals across every industry are asking as the world grows increasingly difficult to navigate. This article explores why now is precisely the time to push creative boundaries, make work that matters, and refuse to resign yourself to producing vapid marketing slop when the world demands something more.
Product Review
Essential Design Tools for 2026: Moving Beyond Adobe
The toolset for effective design work now encompasses AI collaboration, knowledge management, automation, and interactive prototyping alongside traditional design platforms. Mastery in 2026 means configuring these tools into an integrated system that supports your specific creative process.
Tyler is an exceptional creative and brand strategist who brings far more than design expertise to his work. In leading LUKE’s brand refresh—including a new logo, website, collateral, and comprehensive visual and voice guidelines—Tyler took the time to deeply understand our mission, strategic goals, and positioning. He approaches branding as a strategic exercise, ensuring every creative decision supports the larger story a company is trying to tell. The result was a brand that not only looks outstanding, but clearly communicates who we are and the impact we strive to make. Tyler’s thoughtful, collaborative approach makes him an invaluable partner for any organization.
Cynthia Guiang
CMO, LUKE Staffing
